9:16 vertical, 24fps, 15-second native UGC-style vertical ad. Static camera, completely fixed angle, locked-down shot throughout.
0–3s | Creator Setup: a young woman in a modern flat holds a crisp snack pack up close to the camera before a big match-night gathering. Behind, a large TV plays a generic live football match (bright green pitch, players moving). Friends and watch-party energy are visible but soft and secondary. The pack is clear and easy to read. She says: "Turned up with a new flavour tonight, purely as an experiment…"
3–7s | Open + First Try: she opens the pack, takes the first bite, and reacts with genuine surprise. The TV glow flickers softly behind. The pack stays clearly visible and front-facing in hand. She says: "…oh. Oh that's a problem."
7–11s | Social Proof: quick cuts of friends' hands coming into frame and going straight into the pack without looking away from the screen. Laughter and rising off-screen noise from the match. The TV keeps showing a generic tense football moment. She says: "And now it's gone. That's it, that's the whole bag."
11–13s | Watch-Party Demand: friends lean in closer, reacting to the game and to the snack at the same time. High-energy social proof. The product stays the undisputed hero of the room. She says: "Buy two. Learn from me."
13–15s | Product Hold + Slogan: end on a clean hero shot of her presenting the pack toward the camera with a confident grin. The TV and the friends fall softly out of focus behind. She says: "Watch party approved."
Hyperrealistic, natural colors, real human, no AI look, no 3D, no CGI, photorealistic, natural contrast, real skin texture, defined natural makeup. Modern flat, football watch-party atmosphere, crisp realism. No mirror anywhere in frame. No famous player, no celebrity face, no subtitles, no watermark, no official broadcast footage, no tournament graphics, no real team logos.
